In this project, I took a goal-directed design approach that proved to be quite effective in design efforts. I found qualitative research methods to be the most useful, consisting of user and stakeholder interviews, competitive analysis, usability testing and most importantly the persona construction. Starting off, the design team asked a few questions to reframe the problem.
- "Whom am I designing for? Who are the primary users?"
- "What kind of goals do they want to accomplish by using this application?"
- "How might we be able to improve the rider's para-transit experience?"
- "Were there any obstacles within the user flow in requesting a ride through CULift' portal?"
We talked to the stakeholder on the business side, CULift, and the rider users to learn about CULift's business model and product experience. This conversation helped us learn about previous research, determine the scope for the project and to better understand the opportunity.
