Aiden Kim
Product designer at Instagram
I like photography📸, coffee☕, & interior design🏠
Currently based in San Francisco, CA - 00:00:00 am
Currently based in San Francisco, CA🌁 - --:--:--
Instagram Business
2022-Present
Agentic form creation
Enabling lead ad advertisers to create their instant forms easily by explaining the goal of the form and what kind of information they want to collect in plain language.
Lead ad form modernization
Led the strategy and end-to-end design of Instagram lead ad form's modernization — restructuring it into a platform, improving existing feature sets, and expanding the advertiser toolset.
Lead nurturing on Instagram
Helping businesses and people connect on Instagram after form submission.
Shortening consumer journey
Meet people during their high-intent moment to prompt them to action.
Summer 2020, 2021-2022
Startuptree
Summer 2019
Startuptree
Designed new team mentorship module suitable for 40+ universities.
Growsquares
Spring 2019
Growsquares
Designed the payment experience for data-informed urban gardening application.
About me
☕🎨📸🏠🍵Hey there!
My name is Aiden and I'm currently a product designer at Instagram, Meta. I've always been drawn to the way things are put together — whether that's a product interface, a coffee shop corner, or a fleeting street scene caught on camera.
Born in South Korea and raised in the US, I studied Information Science at Cornell and carried that cross-cultural eye into product design.
I care deeply about craft, context, and the small details that make an experience feel considered. Off the clock, you'll find me with a camera in hand, a coffee nearby, and an opinion about that lamp placement.
I love going on photo walks
