Product designer at Instagram
I like photography📸, coffee☕, & interior design🏠
Currently based in San Francisco, CA - 00:00:00 am
Currently based in San Francisco, CA🌁 - --:--:--
2022-Present

Enable advertisers to create forms for their lead ad easily.

Led the strategy and end-to-end design of Instagram lead ad form's modernization.

Helping businesses and people connect on Instagram after form submission.

Meet people during their high-intent moment to prompt them to action.
Summer 2020, 2021-2022

Designed iterative features for Group Expert and vision for Awards product for Facebook Communities, shipping to 800M+ monthly group users.

Designed for 90M monthly active users on the Jobs product, working on offsite application experience.
Oct 2020 – Jan 2021

Community plugin for startups, allowing users to add a customizable community to any website. Acquired by Bettermode in 2021.
Summer 2019

Designed new team mentorship module suitable for 40+ universities.
Spring 2019

Designed the payment experience for data-informed urban gardening application.
☕🎨📸🏠🍵My name is Aiden and I'm currently a product designer at Instagram, Meta. I've always been drawn to the way things are put together — whether that's a product interface, a coffee shop corner, or a fleeting street scene caught on camera.
Born in South Korea and raised in the US, I studied Information Science at Cornell and carried that cross-cultural eye into product design.
I care deeply about craft, context, and the small details that make an experience feel considered. Off the clock, you'll find me with a camera in hand, a coffee nearby, and an opinion about that lamp placement.

