Agentic form creation

Context

Building a lead form shouldn't be difficult

Instagram lead ads let businesses collect customer interest directly in-app. But setting up the instant form — choosing the right questions, ordering them, and tying them to a business goal — is manual and unfamiliar for most advertisers, especially small businesses without a dedicated marketing team.

User pain points

Advertisers know their goal, not how to structure a form

I spoke with advertisers across business sizes to understand where form creation breaks down today.

• 💡 Unsure which questions actually drive high-quality leads
• 💡 Form setup feels technical and time-consuming
• 💡 Hard to know what “good” looks like without examples

Solution · 01

Describe the form in plain language

Advertisers tell us their goal and what they want to collect in their own words. The system drafts a complete, structured form they can review and edit — turning a blank canvas into a strong starting point.

Solution · 02

Not sure where to start? Pick an example

For advertisers who don't know how to describe their form, we surface ready-made example prompts drawn from common business goals. One tap fills the prompt and drafts a complete form — removing the blank-canvas problem entirely.

Solution · 03

Review and edit before publishing

The draft is a starting point, not a black box. Advertisers can review every question, reorder or rewrite fields, and adjust the form until it fits their business — keeping them in full control of what they publish.

Key takeaways

What this project taught me

The work was deprioritized twice before testing. I learned to keep the vision warm without burning capital re-pitching it every cycle.

Sometimes, a strong concept isn't enough — you need a changed condition to make the same idea suddenly feasible and initiative to try again.